Culture is a “lens”

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June 10, 2014 by b2bwest

Culture is a “lens” through which we view things and “logic” is the means by which we order those views…

As people and organisations from different cultural groups collaborate and embrace the exciting challenge of working together, cultural values can sometimes conflict.Different perspectives can lead to us misunderstanding each other, and react in ways that can impede the potential of collaboration and promising partnerships.

Unless we are clear on the fact that all of our experiences and cultural mores form the way that we see the world now, we are not aware that culture is acting on us.

If we do not tune in to the cultures of those who we do business with, we are not even aware that we have cultural values or assumptions that are different from others.

In order therefore, to build sustainable relationships, it is essential that we seek to understand the culture of those people and organisations that we intend doing business with.

To read more on the Six fundamental patterns of cultural differences follow:-


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