Engagement Requires Effort

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April 19, 2013 by b2bwest

Customer-centric organisations need to be not only equipped with the means tools for communication with customers and clients, but need to have the personnel and culture in place to involve the ever changing customer requirements and inputs.
A weak link in the chain of communication can negate the benefits of customer involvement and work adversely if the messages are mixed.
Social media is the way forward in terms of interaction with customers and developing engagement, but the organisational culture must be in place to fully embrace the holistic customer experience that can be developed.

 

🙂

T

 

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