March 28, 2013 by b2bwest
Think long and hard about your Brand... A humourous instance…!
The Psychiatrist and the Gastroenterologist
Best friends graduating from medical school at the same time decided that in spite of two different specialties, they would open a practice together to share office space and personnel.
Dr. Smith was the psychiatrist and Dr. Jones was the gastro; they put up a sign reading: Dr. Smith and Dr. Jones: Hysterias and Posteriors. The town council was livid and insisted they change it.
The docs changed it to read: Schizoids and Hemorrhoids. This was also not acceptable so they again changed the sign to read Catatonics and High Colonics – no go. Next they tried Manic Depressives and Anal Retentive’s – thumbs down again…..
Then came Minds and Behinds – still no good. Another attempt resulted in Lost Souls and Butt Holes – unacceptable again!….
So they tried Nuts and Butts – no way. Freaks and Cheeks – still no good. Loons and Moons – forget it.
Almost at their wit’s end, the docs finally came up with:-
Dr. Smith and Dr. Jones – Specializing in Odds and Ends.
Everybody loved it!