Your St. Patrick’s Day Innovation Lesson: Less is More

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March 16, 2013 by b2bwest

Happy St. Patrick’s Day!


On a day when many people celebrate St. Patrick’s day with revelry and excess, I was pleasantly surprised by this patch-o-less from the sleeve of  the Chicago Wolves hockey team’s, St. Patrick’s jerseys.

Chicago Wolves Patch with Negative Space

Upon first glance, and especially at a little bit of a distance, all one sees is a four leaf  clover.

Upon closer examination it reveals more.  The void at the center of the leaves (the technical term is “negative space”)  is actually a star that is a symbol for the City of Chicago.

The lesson is simple:

Before you add another feature to your product, ask yourself what you can take away to create more value and craft a more powerful message.


Happy Innovating and Happy St. Patrick’s Day!

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