March 16, 2013 by b2bwest
Happy St. Patrick’s Day!
On a day when many people celebrate St. Patrick’s day with revelry and excess, I was pleasantly surprised by this patch-o-less from the sleeve of the Chicago Wolves hockey team’s, St. Patrick’s jerseys.
Upon first glance, and especially at a little bit of a distance, all one sees is a four leaf clover.
Upon closer examination it reveals more. The void at the center of the leaves (the technical term is “negative space”) is actually a star that is a symbol for the City of Chicago.
The lesson is simple:
Before you add another feature to your product, ask yourself what you can take away to create more value and craft a more powerful message.
Happy Innovating and Happy St. Patrick’s Day!