March 9, 2013 by b2bwest
Great Policy on Customer Interaction
I love to see new brick and mortar businesses start.
I get a charge out of seeing businesses do their best to acquire first-time customers and create in-store experiences that keep them coming back a second time.
I also love it when companies put up a fight.
You have to be crazy to compete against Starbucks, right? Starbucks (the Goliath), with over 20,000 stores worldwide, is one of the most recognizable brands. Drinking Starbucks coffee has become as common as brushing one’s teeth in the morning. It takes incredible fortitude and vision to build a 3rd place (after home and work), but Starbucks has done it.
Enter David: The Coffee Bean & Tea Leaf.
If there was ever a quantity vs. quality feel between competitors, this is exhibit A.
I vaguely recall seeing Coffee Bean stores in shopping malls in the late 70s/early 80s. These were the…
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